Stylized pop-art illustration of a punk-style character with messy black hair, a pink cap, and a black 'SFC' t-shirt on a bright green background. To the left, bold black text reads 'we totally rock' under a large white exclamation point.

Another agency hyping itself?

It only matters because it’s ours. Seriously.

For seven years, SFC Group has grown the same way we work: fast, focused, and always a little louder than expected. Our model hasn’t changed — and it hasn’t needed to. Smart strategy, sharp creative, and a team that actually shows up for clients will never go out of style.

But how we talk about ourselves?

But how we talk about ourselves?

That was ready for an upgrade.

Not a rebrand.

Not a makeover.

Not a reset of who we are.

Just a campaign that finally matches the energy we’ve had all along.

Because we’re not the quiet type — never have been.

Why now? Because the work has always had teeth. Now the brand does too.

Healthcare marketing is crowded. Every agency says the same things, shows the same things, and promises the same things.

And then there’s us.

We’ve spent seven years proving that great work doesn’t need a bloated team, a 12-step process, or a timesheet with “mystery hours” on it. We’ve proved that clever and strategic can coexist. We’ve built category-defying campaigns and helped clients break through noise that should have drowned them out.

A hand-drawn illustration of a large mallet smashing a pile of blocks, with green and pink fragments flying into the air.

We didn’t need a new story.

We just needed to tell ours the way we tell everything else — directly, creatively, and impossible to ignore.

introducing
seriously

A bold black-and-white cartoon illustration of a punk rock character with an exaggerated, spiky pink mohawk exploding upward, viewed in profile facing right. The figure has shaved sides with scribbled tattoos or graffiti on the scalp, an ear piercing, eyes tightly shut, and mouth wide open as if shouting or screaming passionately. The character wears a black t-shirt with "SFC" in bright green distressed lettering across the chest, set against a solid black background.

A campaign as creative, as sharp, and as delightfully unfiltered as the team behind it.

This campaign amplifies what we’ve always done best:

Turn strategy into something you can feel

A cute, cartoon-style pink trophy cup with two handles, smiling happily with closed curved eyes and a wide cheerful mouth. The trophy has a shiny silver rim and base, outlined in white for contrast, set against a solid black background. Small sparkling green gem-like stars and tiny white plus signs float around it, giving a celebratory, magical, and playful vibe.

Turn creative into something you remember

Turn healthcare marketing into something that actually works

Clever, not cutesy. Fun, not frivolous. Confident, not overbearing. SFC, but louder.

A bold, minimalist graphic featuring a large bright pink circle containing a prominent lime green exclamation mark (!) in the center. A smaller solid lime green circle overlaps slightly at the bottom right of the pink circle, creating a layered, playful design against a solid black background. The overall style emphasizes high contrast, vibrant colors, and a sense of urgency or attention-grabbing excitement.

Why it matters for our clients

This isn’t about changing who we are — it’s about expressing who we’ve always been.

A stronger voice does real work:

  • It cuts through sameness in healthcare marketing.
  • It signals the momentum we’ve earned.
  • It reinforces why clients trust us.
  • It sets the bar for the kind of creative we expect from ourselves.
This isn’t about changing who we are — it’s about expressing who we’ve always been.

It’s not a shift in direction.

It’s a spotlight on what’s always powered us:

serious work delivered with serious personality.

Where we’re headed

More head-turning strategy.

More creative that doesn’t look like anything else in the category.

More work that proves healthcare marketing doesn’t have to be safe, beige, or boring.

More client forecasts blown past — again.

We’ve always been SFC.

Now we’re just saying it louder.

seriously

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