Our Blog - SFC Group

Black and white pen-and-ink illustration of a wide-eyed, open-mouthed zombie-like figure with spiky hair raising one hand, set against a bright pink background

The AI Apocalypse Is Coming. Is Your Content Ready?

October 14, 2026

Cartoon illustration of a girl with dark hair, round glasses, pink blush, and a skeptical expression wearing a pink sweater printed with the words "Seriously?", set against a green circle background

8 Years. 8 Lessons. Here’s What We Know.

September 17, 2026

Black and white cartoon illustration of a wide eyed person with messy hair staring at a laptop with a pink exclamation mark sticker, surrounded by desk items including a pen cup, mouse, and small speaker

Drowning in Data? This One’s for You.

August 11, 2026

Illustrated punk-style woman with spiked pink-streaked hair, wearing a black 'SFC' apron over a pink skirt, standing between wooden barrels with tools, against a green circle background.

America Is Celebrating 250 Years of Independence. Healthcare Brands Should Try It Sometime.

July 16, 2026

Dynamic black and white cartoon illustration of a speeding steam train with smoke billowing from its chimney, racing across a bridge with strong motion lines and energy splashes, set against a large bright green circle and scattered pink and green dots on white background.

Stop Explaining Your Brand: Start Working With People Who Already Get It

June 15, 2026

The Most Common Reason Healthcare Rebrands Fail: They’re Cosmetic

The Most Common Reason Healthcare Rebrands Fail: They’re Cosmetic

May 12, 2026

Susan Says

A clover with 5 petals, one of which is pink, set against a bright sunny meadow filled with sunlight, greenery, and a rainbow

Luck Is Nice. But Being Damn Good Is Better.

March 17, 2025

Mammo Monster with raised hands scaring a woman. The woman stands with a sad expression and crossed arms, wearing a pink bathrobe.

Mammograms Aren’t the Enemy — But the Messaging Needs a Makeover

February 12, 2025

Purple sky with colorful clouds and a round funky house featuring a large transparent door displaying the numbers 2025 and text "never look back". Through the door, another world or dimension is visible

5 Agency Practices We Should Leave Behind in 2024 (and Never Look Back)

January 21, 2025