Seriously, people are talking.

News, Events, Awards, and Press

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serious about
reputations

Hey! Seriously, watch where we’re going!

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Seriously, what a bunch of winners

Plaque: AVA digital awards

January 2026

The Proof Is in the Pixels

Our work just brought home some hardware. We earned a platinum AVA Digital Award for our Mammo Monster website and a gold for the Atlas Athlete AI website — because why settle for one win when you can grab two?

Plaque: the RX club

October 2025

Creative So Strong, It Requires an Rx

We snagged six Rx Club Awards, proving that strong creative really does have side effects. From a gold win for our Mammo Monster website to a sweep of Awards of Excellence for Vytala’s Seracal site and the full Mammo Monster lineup (campaign, print ad, direct mail, and poster), we’re serving up creative that hits harder than a black box warning.

Plaque: Rx

October 2025

Six Davey-Lightful Wins

We snagged six Davey Awards, including two golds for Mammo Monster and Seracal and four silvers across Mammo Monster’s full creative lineup. Creativity unleashed. Trophies secured.

Plaque: PM360 award

September 2025

Claws Out, Victory Secured

Our Mammo Monster campaign clawed its way to win silver at the PM360 Trailblazer Awards for Best Self Promotion/Corporate Campaign. Proof that when creativity bites, it leaves a mark.

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In the news: Who’s on first, What’s on second, I Don’t Know is on third.

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We Said Seriously, and We Meant It.

We just launched our Seriously campaign, a no-filter look at the attitude and creative fire that's powered seven years of nonstop growth. This isn't a rebrand or a reset. It's us — louder, sharper, and done pretending that playing it safe ever worked.
Drew Glenn head shot

Trendsetting? Our Crew Is On It.

SFC’s very own Drew was featured in June’s issue of Healthcare Marketer’s Exchange for leading the charge on digital trends — proving once again that innovation isn’t just a buzzword around here, it’s the baseline. From strategy to scroll-stopping creative, Drew’s got a pixel-perfect pulse on what’s next.

Susan Flinn Cobian head shot

Big Hearts, Bold Ideas, and a Spotlight to Match

Susan and the SFC crew were honored in May’s issue of Healthcare Marketer’s Exchange with a humanitarian recognition feature, spotlighting the heart behind the hustle. At work, we turn compassion into creative, and at home, we’re making a difference in other people’s lives by giving back.

Susan Flinn Cobian Named MM+M 2025 Pinnacle Award Honoree

The Pinnacle Awards recognize the industry’s most influential leaders — those who have already shaped healthcare marketing in profound ways but are far from finished making an impact. Among 2025’s distinguished class of honorees is President and CEO of SFC Group, Susan Flinn Cobian.
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SFC Group Launches Mammo Monster: A Cheeky Campaign to Demystify Mammograms

Female breast cancer is the most commonly diagnosed cancer, yet a significant number of women still skip their annual mammogram. The Mammo Monster Movement was created to change that behavior by making mammograms feel less scary and more routine. Because screening isn’t scary. Breast cancer is.
Laura Goeglein Headshot

SFC Group names long-time AbelsonTaylor SVP, Laura (Bartmess) Goeglein, as new SVP, Strategic Development and Growth

Joining our ONE team, Laura Goeglein strengthens our business development efforts as we continue to grow and expand SFC Group’s reach.
Logo: CareContent

SFC Group Expands Capabilities with Acquisition of CareContent

This purchase marks a significant milestone in SFC Group’s growth strategy.